1/30/2004 » Econ

Finally! My favorite adventurer-billionaire Richard Branson is set to cross the puddle and take a page from the JetBlue playbook in launching a stylish new U.S. discount airline. An airline that makes money on its own without $22B in government handouts—what a concept. If you've ever flown Virgin Atlantic, you know it's a great airline: personal video screens, a fun, elegant aesthetic, and decent prices.